economy – meaning that they move parallel to one another. Both this sector and industry are cyclical to the U.S. More particularly, it is in the Fast-Casual sector of the economy. participates in is the restaurant industry. The industry that Chipotle Mexican Grill, Inc. has (The Motley Fool, 2014) (See Exhibit 2 and 4). Over a three year period, there has been a 37% increase in the amount of restaurant units (stores) that Chipotle Mexican Grill, Inc. Now that we have established that the company is a “first-mover,” we can be to note that Chipotle is capturing a market that was previously occupied by other businesses. has successful carved out its own piece of the pie – they are capturing a market that was not previously there. Within this category, Chipotle Mexican Grill, Inc. Limited services entail ordering your own food rather than having a waiter/waitress go the kitchen to order your food. would fall into the category of Limited Service – since, the service is limited.
In this context, Chipotle Mexican Grill, Inc.
DOES CHIPOTLE DELIVER FULL
food service) industry into two main categories: Full Service and Limited Service (n.d.a). The United States Census Bureau breaks down the restaurant (i.e. The reason for their strong stock evaluation is from a combination of quality food and no debt. is the only restaurant chain that does not have a single dollar of debt (Yahoo Finance, 2018). Aside from this aspect, Chipotle Mexican Grill, Inc. Chipotle can consistently deliver valued, quality food at more-than-reasonable prices. With recent trend of health becoming a concern for nearly every American, they are looking for a convenient yet health means of fulfilling their need for food in their busy schedules. the officers of the company) (Please see exhibit 1 for a graphic of the hierarchy).Ĭhipotle Mexican Grill is one of the few places that an individual can go to get fast, moderately-healthy food. There is a total of 14 individuals on the Board of Directors and upper-management (i.e. As with any company a strong, active Board of Directors can help ensure the company’s success through advising the Officers of the company. With that, Steve Ells’ position is now limited to the Chairman of the Board of Directors. The Founder Chairman of the Board and CEO, Steve Ells, has relinquished his title of CEO and given it to the newly hired Brian Niccol (ex-CEO of Taco Bell) (Yahoo Finance, 2018). has undergone some recent internal structures. is dedicated to delivering the best quality food to its customers at the convenience of fast food.Ĭhipotle Mexican Grill, Inc. Oftentimes abbreviated as just “Food with Integrity”, Chipotle Mexican Grill, Inc. As time has progressed over the past two years, the company has slowly been able to regrow some of what was lost, albeit, the company recently had a similar issue in Ohio yet to be identified.Ĭhipotle delivers a powerful message in its mission statement – “"Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers” (The Motley Fool, 2016). The Founder, as a result decided to close all stores to attempt to solve the issue (Kyle, 2018). As seen in Exhibit 3, the company’s stock evaluation began to fall steeply while the competition remained to stay steadily growing. had an outbreak of Escherichia Coli or more commonly known, E. The company’s stock sky-rocketed from that day forward – until an issue arose. Soon after McDonalds pulled out, Chipotle was able to have an IPO. After an 8-year business relationship, McDonalds stopped its investments (Value Line, 2016). This difference of perspective stemmed from the companies being of different sectors – McDonalds belonging to Fast-Food and Chipotle belonging to Fast-Casual. As the business relationship progressed, McDonalds and Chipotle began to not see eye-to-eye in terms of how the business was ran. This particular investor had deep pockets – investing an estimated $50,000,000 in the company to not only ensure continued profitability, but to ensure substantial growth in terms of stores (Value Line, 2016). After five (5) years of prospering, Chipotle was about to gain a significant investor to help drive the company to future success – McDonalds (Value Line, 2016). Even through expansion the company’s style is deeply-rooted from its humble beginnings – using low cost furniture and décor from recycled and reclaimed materials. The first establishment had very limited funds available, yet the founder, Steve Ells, was soon able expand from one restaurant to many over a short period of time. Florida Atlantic University MAN 4720: Global Policyīy: Amanda Mann, Mark Meyer, Jorge Pasco, and Nicole Sanchezįrom humble beginnings, Chipotle Mexican Grill began its venture in Boulder, Colorado in 1993.
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